With an idea vetted by several rounds of funding, the startup had to double down on acquiring new customers to grow and scale. The company approached Move Closer to help them with their acquisition efforts in ways that their in-house team didn’t have the resources for.
Underneath the hood, Packhelp is really just an ecommerce store, with a shop that contains products, collections and categories. The Move Closer team sought to iron out any friction that a custom may have in navigating the site and learning as much as possible about the complex products and the various ways that each product could be customised. With an MVP designed, analytics set up and a PPC budget allocated, Move Closer gathered the data about a customer’s browsing habits, like what features of which products were most sought after.
The data and custom insights gathered helped to fine-tune product pages, PPC advertisements as well as overall marketing messaging. This is just one of many strategies that Move Closer and Packhelp worked on together that helped the startup meet their business goals and secure their next round of funding.
“They know how to make customers happy, which is not typical of a technical team.”
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